Rant number 310
It never ceases to amaze me when a rant presents itself, it really doesn't.
I had some ideas about irritations that I could cover, and was all ready to type one of those up when I got home.
I'm not a person who enjoys silence, so I put on the TV as a bit of background noise and bam!
A rant was born.
The inspiration was simple enough - an advert for Iceland (the supermarket, not the country,) in which there was much 'wonderful' looking food promised at rock bottom prices.
The thing is though, that Iceland sell a load of shit. The lowest common denominator if you will.
The stuff they sell outwardly looks acceptable - but always tastes pretty horrible and is of appalling quality. Everything is reconstituted and packed full of chemicals (especially yummy yummy MSG) - to hide its lack of actual ingredients (and the fact that it is packed full of sawdust.)
This alone I wouldn't mind - if they didn't pass it off as something better than it is. It may be cheap - but not that cheap!
Even that isn't my biggest problem though.
The worst thing of all applies to all of the products they sell:
The fact that it is designed to be lazy - convenient food. Everything can be microwaved, zapped, over cooked without any attention. It's marketed as such - for chav mums, to feed their brood without having to put down her fags - or so it seems.
I'm not down on inexpensive food stuffs me. You can cook from scratch a decent meal for practically pence - but that food would have nutrition. The kind of shit they sell - is marketed at people who don't care - and that just isn't on.
Rant over.
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