Rant 196 14/7/12 Subject: The Official Olympic Partners

Rant number 196


Today, within the space of a single add break, 2 separate companies declared themselves as official olympic sponsors.

Firstly, Fedex declared themselves to be 'the official olympic logistics partner, then - I shit you not - nature valley declared themselves as the official olympic cereal bar.

I really cannot describe how incredibly and awfully annoyed the latter statement makes me.

The olympics is about money and it has been from the start I suppose. We don't want it just because we can. We want it because it should net us a hefty amount of cash with any luck.

Part of this I suppose, does involve using sponsors and partners, in order to cut down the outlay from the countries coffers.

Now that's great and all, but do they need to go on about it so bloody much. I don't care if you are a partner or not, it's going to net you some fair amount of money.

For the companies that have taken part, it should be a great privilege to be chosen. It shouldn't be used as some kind of cheap advertising activity.

Also, the whole logic is flawed.

Just because you are involved, you can't say that you are the very best in your field. The logic of that is plain crap. Everyone knows that these companies will have paid heartily in one way or another, to have been able to be involved. They didn't get chosen for being the best. They got chosen because they offered either a fair donation or because they offered their services at a rock bottom cost.

None the less, to get on the bandwagon: You can now call this the olympic partner blog.

Rant over.